Opportunity Identification & Solution Exploration
Inkwell&Brew is a charming coffeeshop located on the River Walk. It holds a thrill of discovery for those happy few who explore beyond the downtown shopping loop, but the shop is hoping for increased visibility (and sales) associated with higher foot traffic / awareness.
For this project, I did various market and competition analyses. One of the opportunities identified was to add signage/wall art to the bookstore on the main strip indicating Inkwell's location in back of the bookstore. The coffeeshop enjoys a great relationship with this bookstore, as they share a landlord. Art provides great way-finding as well as tourist photo opp, win-win within a tourist town.
graphic design, marketing strategy, branding