Toad&Co Graphic T-Shirt Program - Environment/Sustainability Message
I worked with the creative team at Toad&Co on a range of graphic tees to promote company sustainability and environmental protection stance. We collaborated on style and messaging. Toad's creative team provided copy and I delivered graphic design concepts. One of our favorites was a t-shirt with a polar bear preparing to swim with the message, 'Act Now or Swim Later'.
The polar bear graphic is a combination of lifelike design and illustrated elements. Artwork was kept to single color to manage cost.
graphic design, print, branding