Glen Haven General Store Logo and Branded Product Design
Within the small town of Glen Haven is a small, old-fashioned general store that is open only part of the year. The community revolves around the shop's homemade cinnamon rolls and cabin odds-and-ends during summer months. The General Store is cozy with its piles of blankets and the smell of baked goods and candles. The location is ideal for attracting day-trippers on Hwy 43 heading into Estes Park, gateway to Rocky Mountain National Park.
Currently the shop has no private brand product and operates solely as a third party vendor. I identified products that would sell well as a test run for private label product tagged with a new logo -- the iconic historic building and lettering of the general store. The first product offering consists of canvas totes, tea towels and coffee mugs.
graphic design, marketing strategy, branding