Graphic Design Marketing Solution to Visibility Issue

  • project description

    The Grey House is an outdoor apparel and accessories shop located on the main shopping strip in downtown Estes Park. The shop suffers in the off-season, as tourists account for the bulk of the shop's sales. An additional issue is location - they are located in an upstairs unit. Many would-be shoppers (both tourist and local) are unwilling to commit to a climb the stairs to browse. We explored opportunities for boosting brand awareness among tourists and locals.

    One of the opportunities identified during a creative workshop I hosted is an opportunity to post brochure material within other shops and the local visitors center. The Grey House would return the favor and attach a brochure holder with marketing material for partner locations.

  • categories

    graphic design, marketing strategy, branding

  • website