Graphic Design Marketing Solution to Visibility Issue
The Grey House is an outdoor apparel and accessories shop located on the main shopping strip in downtown Estes Park. The shop suffers in the off-season, as tourists account for the bulk of the shop's sales. An additional issue is location - they are located in an upstairs unit. Many would-be shoppers (both tourist and local) are unwilling to commit to a climb the stairs to browse. We explored opportunities for boosting brand awareness among tourists and locals.
One of the opportunities identified during a creative workshop I hosted is an opportunity to post brochure material within other shops and the local visitors center. The Grey House would return the favor and attach a brochure holder with marketing material for partner locations.
graphic design, marketing strategy, branding